• Purpose - SOHO IT exists to provide fast, reliable technical assistance to local Small Office Home Office computer users. SOHO IT sells solutions & results!

• Vision - By providing fast response, informed expertise, and consistently high quality solutions, SOHO IT generates enough satisfied repeat customers to provide a stable retainer base.

• Marketing Slogan - "SOHO IT Solutions is “Solid support and Services for your Office.." SOHO IT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.

SOHO IT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability. Many of our information applications are mission critical, so we give our clients the assurance that we will be there when they need us.